[ Who's behind ]

Built inside fashion, not next to it.

FRAMAI is made in Copenhagen by a small team that has stood on both sides of the camera — running a working womenswear brand and shipping the campaigns themselves. We built this platform because we needed it, long before we sold it.

[ The story ]

It started with our own production budget.

Every season the same equation: samples ready, channels hungry, and a five-figure gap between the campaign we wanted and the one we could afford. Photographer, studio, model, retouch — for imagery that lives three weeks in a feed.

So we started building. First for ourselves: models that keep their identity, garments that keep their fit, art direction encoded as craft rather than luck. When the output started beating our own shoots, we understood it wasn't a tool — it was an agency.

FRAMAI is that agency. A model board with faces that stay themselves, a campaign studio with a photographic register behind every frame, and human eyes wherever it matters — from likeness reviews to Premium productions.

Kelechi Balogun
Malthe Larsen
Malthe Andersen
Adrián Martínez

[ What we believe ]

Taste is the product

Anyone can generate an image. We ship frames that could open a September issue — casting language, light plans and anti-AI-polish rules are baked into the engine.

Proudly synthetic

Every model on FRAMAI is AI and says so. No fake authenticity, no cloned faces — a likeness guard reviews every reference-driven identity.

The garment is sacred

Fit, silhouette, volume, closures — what a brand uploads is what gets sold. Our fit guard and garment register exist because that promise is the whole business.

Humans where it counts

Agents shoot, humans decide: dismiss claims get a personal review, Premium productions get a dedicated consultant, and every report gets an answer within a business day.

[ In numbers ]

89

AI models on the board

1,099

frames produced

3

da · de · en

2026

København ✳

[ Say hello ]

We're easy to reach — and we actually answer.

Questions about the platform, press, partnerships or Premium: write and a person replies within one business day.